About Us

Who We Are

We founded Lifestyle Major in 2021 because, like you, we’re obsessed with beauty and fashion, whether it’s testing a tanning lotion, hunting for the finest shaving soap, or digging into the true history of cosmetics. With our collection of many pieces of material, we hope to gradually become one of the greatest beauty blogs on the internet, reaching over a million people.

Our goal at Lifestyle Major is simple and clear: to celebrate uniqueness and to inspire our readers to achieve confidence, community, and joy through beauty and style. Our hair, faces, and bodies may all represent culture, sexuality, ethnicity, and now even politics. 

We believe, the more confident women are in themselves, the better the world will be. Our other objective is to create a welcoming and knowledgeable environment where women may feel safe discovering their own beauty and having fun every now and then.

The LM Editorial Team

The Lifestyle Major editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, de-bunk the latest wellness fads, and keep the beauty dialogue open and engaging

Eartha Apurba- Lifestyle Fashion and beauty blog writer on Lifestyle Major
Eartha Apurba

Eartha Apurba has been in beauty editorial for over 3 years and started as senior beauty editor at Lifestyle Major in June 2021

Previously, she covered the beauty and wellness spaces for renowned publications like ELLE, Cosmopolitan, Allure, and more. As a writer, her mission is to amplify diversity and representation in beauty.


Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you [email protected]

Write for Us

We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: [email protected]

Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.

Advertise With Us

LM offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Contact Us.